It’s common knowledge that choosing the right e-commerce solution is not a hassle-free task, especially when comparing costs, payment processors, shipping options, SEO performance, and marketing possibilities.

Fortunately, WordPress performs excellently in most of these areas and is a first-choice for most entrepreneurs before considering alternatives like Wix, WooCommerce, and BigCommerce.

Today, this article will cover all the information necessary to help you decide if WordPress is the perfect tool for your online business. Read on!

An Easy-To-Use Platform

WordPress’s store-building platform is so user-friendly that you can create your e-commerce site within 5 hours, or spend a few days developing a custom solution to handle your business needs.

Most people often associate “easy-to-use” with a lack of features, which is unfortunate, because WordPress is a powerful tool that comes with a plethora of options – unlike other platforms. It grants you access to more features and plug-ins than other competitors like BigCommerce, Volusion, WordPress, or Magneto.

Additionally, their back end is intuitive and easy to navigate. If you ever got stuck while tinkering with the settings, reading their tutorials, or contacting support via live chat will provide you with the solution.

Impressive Templates

Templates are what you need if you wish to get your online store up and running within a little time, and fortunately, WordPress isn’t short of these essential tools. The templates look professional, modern, responsive, and are built to function on both pc and mobile – a must-have for more revenue.

Additionally, the website offers several free templates (10 – give or take) that are satisfying to navigate. They also provide the option to buy any other paid themes, incorporate from an external source like ThemeForest, or ask for a custom design from one of their experts.

Another impressive feature regarding templates is the option to customize them to suit your style and brand. They let you edit, remove, or move entire sections up and down with the click of a button.

Ultimately, WordPress provides you with enough features and options to design your online store to suit your brand’s personality and style.

WordPress’s Outstanding E-commerce Features

This section aims to reveal some of WordPress’s features that make it a platform worth hosting your online store. Let’s begin!

Add And Manage Products

It’s a hassle-free task to add products into your already-built online store through WordPress’s interface or via a CSV file – the latter is primarily for a large online store.

Uploading your inventory to the website is an intuitive process since the tags are self-explanatory (description, images or video, title, SEO options, or price). Additionally, you can avoid having a messy or complicated product listing by assigning them to individual collections (category), keeping your store tidy and engaging.

There’s also an SKU (stock-keeping unit) and inventory tracking feature, which lets you keep track of your entire inventory and prevent you from selling out-of-stock items.

Unfortunately, we won’t be able to go through all the options that WordPress has for its users regarding product management such as selling variants, digital products (images, videos, document, etc.), creating a subscription store, and many more.

Visit the official website to learn more.

WordPress Categories

WordPress’s collections are useful for grouping products with certain similar features into categories, making your store look tidy and easier to navigate. For example, if you sell weight-loss materials, you can have collections for edible products, external items, and men & women.

*Note: You can manually assign these products to their collections.

Once you manually group your inventory into a collection, WordPress will automatically create a page that displays all the products within that category. However, it’s essential to know that creating sub-categories will require you to use a complicated method or app.

Payment Processors And Transaction Fees

WordPress offers over 100 providers to directly process online payments to your bank account – more than any other alternative platform. These providers include big names like PayPal, Stripe, 2Checkout, authorize, and their very one WordPress payments (powered by Stripe).

The downside of these payment processors is that they charge an extra transactional fee (2%,1%, or 0.5% based on your subscription plan) if you don’t use WordPress payments for your orders. An additional downside is that WordPress payment isn’t available in every country, so there’s a probability that you might pay the extra charges.

On the bright side, you can change your settings and enable manual payment methods, including cash-on-delivery, money order, or direct bank deposits. Additionally, you won’t have to pay a dime in commission to WordPress with this payment method.

Shipping With WordPress

Undoubtedly, e-commerce logistics (shipping) is one of the most challenging parts of setting up an online store; therefore, having an effective delivery system will save you loads of time and money.

Fortunately, WordPress makes this process hassle-free for you with its intuitive backend, which lets you set the shipping rules (flat rate, country-based rates, free shipping, etc.) for individual products or an entire collection.

Afterward, the system connects your store with reliable carriers like USPS, UPS, and FedEx, which provide accurate shipping costs during the checkout. WordPress also provides you with discounted shipping labels that you can stick to the parcel when fulfilling orders.

One prominent feature that separates WordPress from the competition is its efficient dropshipping model where the responsibility of order processing and delivery is shouldered by someone else – a dropshipping provider.

The platform can link your WordPress store to multiple dropshipping providers like Amazon Fulfillment, Rakuten, Shipware, etc. While you can manually contact other services via email, or find them on Alixpress with WordPress’s Oberlo.

WordPress’s Online Marketing features

Besides a bunch of impressive features, WordPress provides you a plethora of tools to help increase sales and grow your business.

One of these methods includes Discount codes, which you can use to encourage continuous patronage from visitors or previous customers. These Discount Codes are flexible since they let you set values for fixed amounts, free shipping, percentages, promos, etc.

*Note: You can also use gift cards on your online store, but this option isn’t available on the Basic WordPress plan.

As for email marketing, WordPress has a built-in marketing tool that lets you deliver email to previous customers or visitors that abandoned their shopping cart. This action helps you keep in touch with your customer base and grow your business steadily.

Other Important Factors

As stated before, WordPress is stocked with many benefits that cannot be reviewed in one article. However, here is a brief overview of some of these features:

●     WordPress SEO

Although WordPress’s SEO isn’t overwhelmingly powerful, it is sufficient to make your business visible on search engines. For example, the platform makes it easy to customize your SEO parameters like title tags, slugs, descriptions, and more.

●     Blog And Content Generation

WordPress also has a section on its platform that allows you to raise your store’s visibility via blogs and engaging content. Although this addition does the job entirely, it is not on par with other websites like WordPress or Weebly.

●     Reporting and Analytics

WordPress provides reports to you with details on your e-commerce site, like monthly sales, visits, and other essential factors. These reports provide vital information to help you take your business to the next level.

*Note: the quality of the report (amount of insight they provide) depends on your subscription plan.

●     WordPress App Store

Like smartphones, WordPress has an app market that provides you with multiple plug-ins that make it easier to run your business online. These apps do a plethora of things like help you send automatic emails to visitors, add count-downtime timers, discounts, and many more.

Final Thoughts

Undoubtedly, this was a relatively long article, but it fulfilled its purpose of clarifying the features of WordPress, what to expect, and why it is worth the hype.

Ultimately, if you need an online platform that lets you sell either physical or digital items, provided multiple payment options, comes with a plethora of plug-ins, and takes less than 5 hours to set up, then WordPress is the platform for you.