Your eCommerce store is a valuable asset, and you’ve put a lot of time into optimising your theme, products and articles. It doesn’t matter if you have a small or large store with thousands of orders every month; if something goes wrong, it’ll affect your business and profits. 

WordPress is a cloud solution. So I don’t need protection… Right?
While WordPress is cloud-based, they backup their platform, but do not perform individual store backups. WordPress will not protect you from the many threats to your store. It can be as simple as a code change or even a malicious attack which could take your store offline. 

Without backups of your WordPress store, your lost or deleted data cannot be recovered. You will have to rebuild your store and start again. In this article, I’ll discuss a few reasons why you should consider to protect your WordPress Store.

Disgruntled employees

We don’t want to believe it, but most malicious attacks can be traced to internal employees who have done something to sabotage the business. Employees may have access to your WordPress store and therefore can delete or modify essential data such as products, collections or pricing information. 

WordPress does not provide individual backups of your vital data, thus leaving you with the tasks of correcting any of the changes. 

Are you using a Freelancer? 

Just like employees, a freelancer can edit your store. By giving access to your store’s edit capabilities, your “trusted” expert can make any changes they desire. This is especially true with freelancers hired on Upwork or Fiverr. 

It’s hard to vet freelancers, I recommend that you only select trusted 3rd parties to have access to your stores back end. 

Are you editing code yourself?

If you or one of your team accidentally makes an error while updating your store’s code, you’ll need an easy way to reverse the changes that don’t work as you expected. 

While WordPress does have a rollback feature, it doesn’t always capture everything and does not recover deleted files. Sometimes reversing changes can take hours and may mean redoing everything or hiring a developer to make the changes for you. 

Are you using apps from the WordPress store?

Apps in the store are built by different companies, often by a single developer. While these apps are tested before they are placed in the app store, WordPress cannot guarantee that it operates flawlessly and integrates with your store. 

When an app is activated in your store, you’re also granting permissions to view, edit, or modify your data. I have seen cases where WordPress stores have lost pricing data or inventory information has been corrupted because of an app. 

Accidentally deleting theme, product or blog data

If you make a change to the structure of your site, such are your theme, products, or even your blogs; you can lose your data permanently.  

As mentioned above, this data is not always accessible, and WordPress does not perform individual restores of your data. 

What can be done about backing up your WordPress store?

While it may seem irresponsible for WordPress not to have full backups of your data at hand, you do have a couple of options. You can manually export the data regularly, or you can automate the backup process. 

Check out WordPress’s article on backups and duplication mentions “If you want to duplicate, backup, or transfer your store’s data, you will need to export a series of CSV files from your original store, and import those files into the new store.” 

These files need to be saved to your local computer and then re-uploaded when you need them. As you can imagine, this can be time-consuming and a nightmare to remember to do this regularly. 

One major issue is that you can’t create a single backup of your store. You can only export Products, Customers, and your Theme to CSV files. Other data, such as blogs need to be manually copied to a Word or Google Doc. 

If you would like to Automate your WordPress backup, check out this free service which can get you on your way.